Territory: Norway & Sweden
PR: Patriksson Communication
Contact: Cecilia Lindberg Skandsen
+47 907 58 181


M.i.h Jeans

M.i.h Jeans is the London girl’s denim brand. At the centre of the brand’s ethos is a drive to capture the spirit of denim culture rooted in their 70s style heritage; an inclusive, non-conformist, free-spirited attitude called blue-jean spirit. Under the direction of Chloe Lonsdale, daughter of London’s Jean Machine founder and ‘Blue Jean King’, Tony Lonsdale, and goddaughter of the original owner of Made in Heaven jeans, M.i.h Jeans draws inspiration from its vintage archives, Chloe’s childhood surrounded by denim, and her youth spent immersed in the street culture of London. With an attitude and authority built on five decades of denim experience, the London-based label is known for its cult jeans and confident, lo-fi ready-to-wear – a uniform for the modern girl.


We love this look! Outfit from @mihjeans 💥
Beautiful @pepamack in Everest coat from @rails 🍁✨
Ready for autumn with soes from @blueonblue_shoes 🌾 @eobadk 📷
Ready for a new week 💥 @_tinamaria in Aeja leo boots from @custommade_official 🐆
@patriciasanes_ looks fantastic n dress from @maylastockholm 🌸🌸🌸
Jeans from MiH in collaboration with Bay Garnett 👖🌾 @aristippa