Territory: Norway & Sweden
PR: Patriksson Communication
Contact: Cecilia Lindberg Skandsen
+47 907 58 181


M.i.h Jeans

M.i.h Jeans is the London girl’s denim brand. At the centre of the brand’s ethos is a drive to capture the spirit of denim culture rooted in their 70s style heritage; an inclusive, non-conformist, free-spirited attitude called blue-jean spirit. Under the direction of Chloe Lonsdale, daughter of London’s Jean Machine founder and ‘Blue Jean King’, Tony Lonsdale, and goddaughter of the original owner of Made in Heaven jeans, M.i.h Jeans draws inspiration from its vintage archives, Chloe’s childhood surrounded by denim, and her youth spent immersed in the street culture of London. With an attitude and authority built on five decades of denim experience, the London-based label is known for its cult jeans and confident, lo-fi ready-to-wear – a uniform for the modern girl.


Cult jeans from @mihjeans on fabulous @alexcarl 👖
Beautiful @joannafingal in check blazer from @maylastockholm 🍁🍂
Blue 💙 Darja wearing boots from @custommade_official | @darjabarannik
Weekend vibes ⭐️💫✨ Get ready with @rails !
Frederikke in Windie by NBS jacket and boots from @custommade_official 🌿 Now finally in stores!
Dorthe Skappel looks fab as always ✨ Blouse from @custommade_official | @dortheskappel @custommade_official