Front Society AS was founded in 2007 and is now run by Cecilia Lindberg Skandsen in Oslo, Norway. From the very beginning, the agency has represented distinctive brands from across the globe. Today, it represents seven international brands consisting of M.i.h Jeans, Custommade, Bukela, Blueonblue, Mayla, Vidorreta and Rails. Front Society Shoes is the eighth and last brand, complementing the portfolio of carefully selected brands.